Content is king in the online world. Learn how creating content can help you build a social media presence.

Most business owners today realize social media can be a powerful communication tool. But how do you do it right? How do you make sure you’re building relationships that will help grow and sustain your business? Social media can be time-consuming. After all, who hasn’t sat at the computer “just to check things out” and ended up spending hours glued to the screen? There are efficient ways to work with social media. You just need to focus on what result you want to get for your business, get organized, and go!

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Goal-setting is very important. It prevents you from wandering aimlessly on social media without getting any results. Your best weapon to achieve your goals is to create good, engaging content that will bring awareness to your business, change your brand image, promote the range of services you offer, etc. You’re lucky to work in a fun, creative, and visual industry, so feel free to be creative! Social media content is just like your shop window. You want it to catch attention, get consumers to make contact, and even talk about you with their friends.

The first thing to focus on is your target. Always remember whom you want to reach and engage people who would potentially purchase your products and services. Your goal is not to have as many fans or followers as possible, but rather strong relationships with potential customers. Try and make your content as engaging as possible specifically for these people.

QBN Members: Learn how to plan, schedule, and measure your social media content in this Balloon Images Oct/Nov/Dec 2015 article .